Digital Consumers
Whilst we're a different agency which prides itself on transparency we're not normally in the habit of sharing our ideas with the public, we only tend to do this with our client partners. However we would like to provide you with a flavor of some of the digital consumer insights that we 'tap into' when planning our marketing solutions.
Consumer Connectivity
The ability for digital citizens to connect with each other has never been more prevalent through email, instant messaging, mobile and PDAs. Social network platforms provide new levels of connections for meeting new friends (myspace) to remembering old friends (friends reunited) to business networking (linked in) to selling your wares (ebay). Powerful communities are now being built in weeks not years and they are crossing boundaries, cultures and time zones.
Leveraged in the right way these communities and level of connectivity can be more powerful and certainly more credible than any amounts of TV spend you could throw behind your brand. Yeah – not rocket science but how has your last campaign tapped into this momentum? Often one well seeded strategy can provide the tipping point to the overall campaign?
Clever, Clever you
The new digital consumer is more equipped and better armed than ever before at making decisions. From wide knowledge categories through to tiny niche subjects. Latest news, unbiased opinions and product comparison are common place. This has provided the consumer with more knowledge than ever before - in essence greater power.
Does your brand embrace this? How do you make your brand visible and enter the consideration set in a more engaging way than "this is my website, please buy my brand because I say it's good".
Still call Australia Home
82% of all active Internet users in Australia have broadband. 40% of Australians over 55 use the internet regularly. The pace and growing trends of the Internet is hard to keep up?
You don't only want your agency knowing what is happening; it's about how they interpret it into their solutions. The technology shift into Broadband penetration has meant that entertainment has replaced information provision as the main function of the internet and provides more powerful ways to engage consumers in a meaningful way.
Made just for you!
Digital consumers today personalise just about everything, their homepage, the format they receive information right through to the product. They control how often and from whom. Brands increasingly need to customize their brand experiences and their content. By enabling onlines unique characteristics we can involve consumers in the supply chain.
Outside of customising the marketing experience to attract new consumers, how is your brand using digital tools to keep them and service them? An often neglected part of what digital techniques are deployed for.
Talk to me, not at me
The online consumer is probably savvier than any other consumer out there. They also have a higher propensity to purchase and high disposable income to boot. Don't assume you can get your content or message out there by spraying your market.
